A 360˚ overview of your casino players
Understand and predict player behavior, run micro-targeted and location based campaigns. Reduce player churn and improve player LTV!
Why customers love Gaming Analytics?
“Gaming Analytics actionable churn predictions were remarkably accurate and helped us plan our reactivation campaigns to various segments of players. The results were amazing!”
Natalia Lenzberg
Head of Marketing at Trilenium Casino
“Gaming Analytics has really opened our eyes as to what’s possible in the future for us. We got a large return from a group of players that had been overlooked and were essentially lost.”
David Owens
CEO of Skokomish Indian Tribal Enterprise, Inc., who manages Lucky Dog Casino
Improve Productivity
Shorten report generation from hours to a few minutes or even seconds and automate processes and tasks with workflows.
Micro Segmentation
Get deeper insights about players in each group and further segment them into smaller chunks to run hyper-segmented campaigns.
Better Visibility of KPIs
We simplify the every-day process of the marketing team by providing easy access to information and custom reports and dashboards.
Predict Player Churn and Improve Retention
Identify player churn before it happens and make proactive decisions. Find out where, why, and how you are losing customers. Identify at-risk players, within defined ranges and demographics, and accurately measure response rates to your marketing offers.
Player Segmentation and Campaigning Made Easy
Micro-segment your database using a range of player attributes – just type a question in the search bar and the system will automatically generate players’ list. Increase profitability by running a tailored and location based campaigns at the right time, with the right message to the right players.
Get scientific reports from your data — in seconds!
Find actionable insights hidden in your casino data. No technical background required!
It’s as easy as typing a question…
Player Insights and Recommendations Engine
Our machine learning models help you better understand player personas and identify at what stage they are, in the customer journey. We help you target offers based on player lifecycle and player personas. In this way the right marketing dollars will be spent on the right players.
Never Wait for a Report or Dashboard Again
“Access information on the fly! Just ask a question (like Google)! With the help of Natural Language Processing, AI, and Machine Learning, Gaming Analytics understand the intent and the context of your business questions and provides real-time, actionable insights and recommendations for your marketing team.”
See Gaming Analytics in action
Results in less than 15 business days, at a fraction of the cost
More resources for the marketing team
Tailoring Your Marketing Strategy to the Buyer Journey for Casino Players
A different marketing approach is required to optimize each stage of the buyer journey, so failing to take this into account may be costing you revenue and customer retention.
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How Your Casino Can Benefit from Location-Based Marketing Campaigns
You already use player demographics to inform your marketing campaigns, so why not make the leap to location based marketing? This is your edge.
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Why Your Casino Marketing Strategy Should Prioritize Customer Retention
Retention is almost universally under-appreciated and often outright ignored by the marketing teams. This is a shame because retention strategy provides by far the best return on investment.
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