In today’s high-stakes environment of casino management, host teams play a vital role in personalizing the guest experience and cultivating loyalty. As ambassadors of the casino floor, Hosts are tasked with anticipating guest needs and enhancing their gaming experience.
Gaming Analytics is revolutionizing the role and impact of host teams. Here’s how:
Personalized Guest Engagement
For example, when a guest’s preferred game is full, Gaming Analytics provides like-suggestions based on the guest’s history and game preferences. With instant insights and analysis about guest preferences, hosts can make game recommendations resulting in guests who stay engaged — and continued spending.
Efficient Management of Guest Incentives
Hosts manage the delicate balance of rewarding loyal patrons without compromising profitability. Gaming Analytics quickly identifies potential free-play abusers or unprofitable players, enabling the host team to refine comps and incentives in real-time. The result, the operator rewards the highest-value guests rather than those who may be attempting to exploit incentives.
Proactive Retention Strategies — Reducing Churn
With predictive analytics, Gaming Analytics forecasts the future actions of a guest by analyzing current behavior, alerting the host team to players who may be at risk of leaving or decreasing their visits. This early detection is paired with actionable steps – such as a phone call, a personalized email, or push notifications through the mobile app – offering custom-tailored incentives designed to engage guests and reduce churn.
Streamlined Reporting for Informed Decisions
One-click custom reports and easy-to-use dashboards are a boon for host teams. Before Gaming Analytics, generating reports was time-consuming and required checking for errors manually.
Danny Britson of GSR’s Marketing and Player Development team says Gaming Analytics’ reports are 99.9% error-free. This means hosts can spend less time in front of spreadsheets and more on the casino floor, engaging with guests and building team rapport with peers.
“I am amazed by the transformative impact of Gaming Analytics. It truly is the ‘Slot Google’ of the casino industry, providing instant, accurate reports and enabling us to make data-driven decisions with unparalleled speed and accuracy.”
Danny BritsonVice President of Casino Operations, Grand Sierra Resort
Host Bonuses and Performance Metrics
Before Gaming Analytics, calculating host bonuses based on player activity and profitability was a labor-intensive task that required sifting through mounds of data. With Gaming Analytics, it allows for daily updates and one-click access to key performance metrics. This ensures that host incentives align best with guest profitability, creating a win-win scenario for both the hosts and the operator.
Tech Empowerment: From Resistors to Advocates
Gaming Analytics — with its intuitive and user-friendly dashboard, leads to the rapid adoption of the technology for host teams — even for those who might be the most tech-resistant. Gaming Analytics allows for actionable insights, streamlined processes, and empowering host teams to deliver an unmatched guest experience.