Case Study

One-Year After its Partnership with Gaming Analytics: Downstream Casino Reports Overwhelming Success

Downstream Casino Reports Overwhelming Success one year into its Partnership with Gaming Analytics and its Casino A.I. Technology

Josh Siler is the Assistant General Manager (AGM) at Downstream Casino – the first to adopt Gaming Analytics in the state of Oklahoma.

In overseeing the day-to-day operations of the casino, Josh is responsible for managing staff, ensuring compliance with gaming regulations, and ensuring that the casino runs smoothly and efficiently.

Josh Siler is the Assistant General Manager (AGM) at Downstream Casino

He also plays a key role in developing and implementing policies and procedures, as well as managing budgets and financial reports. He monitors the operations of the slot floor, table games, and player development. His input is considered in marketing and promotions, as well as customer service and guest relations. 

Josh’s role is critical in ensuring the success of the casino and its ability to meet the needs and expectations of its customers. He reports, Gaming Analytics improves all aspects of operations, including cross-team communications.

“Gaming Analytics allows me to reclaim my day! Before, it took hours or days to get the information I was looking for. It gives me the opportunity to trim the fat – no more time wasted digging through data. I simply press a button – and boom – I get the information needed. It frees me up to work on more pressing tasks.”

A year into the partnership, Josh reports Gaming Analytics’ A.I. technology has improved casino operations and team cohesiveness – transforming and improving Downstream’s business. 

He cites key areas of business that have benefited from Downstream’s partnership with Gaming Analytics, as follows:

Game Recommendations and Machine Placement 

Downstream is experiencing significant benefits from Gaming Analytics’ patented A.I. technology. Specifically, the casino is benefiting from better slot machine selection and floor placement.

Gaming Analytics removes the guesswork from slot floor design, machine selection, and machine placement – allowing the casino to maximize profits and provide the best guest experience. 

Gaming Analytics allows for better-informed decision-making when purchasing slots, leading to increased profits and a floor that is optimized based on player behavior and best-performing machines. Guesswork is replaced with metrics, data, and science – like Google.

Downstream Casino Reports Overwhelming Success One-Year After its Partnership with Gaming Analytics (1)
“We simply enter a search query and results are nearly instantaneous – like Google. This allows us to maximize profits and provide the best guest experience possible. Gaming Analytics allows us to make informed purchasing decisions, leading to increased profits and an optimized slot floor based on player behavior and best-performing machines – it removes guessing and replaces it with data backed decisions.”

Collaboration and cross-team communication: A.I. helps  breakdown barriers

An unintended and surprising benefit of Gaming Analytics’ A.I. technology is the positive impact it has on organizational communication and team cohesiveness within Downstream’s operations.


According to Josh, Downstream identified breaking apart silos as a priority for the organization – and improving cross-team communication. He says Gaming Analytics has helped with this. 

Firstly, it provides easy access to data analysis, allowing employees from different departments to easily gain a better understanding of all areas of the business. This leads to improved collaboration and sharing of insights, breaking down barriers between departments and creating a culture of cross-functional collaboration.


“Getting out of silos and better collaboration was already one of our organizational goals – Gaming Analytics has been instrumental in us achieving success with this.”

Josh says, A.I. can automate routine tasks, freeing up employees’ time to focus on more complex issues and fostering a culture of innovation. 

A.I. can also facilitate communication between employees and customers through the customized dashboards, granular reports, and automated tools – providing quick and efficient reports for player development. 

“We believe better team cohesiveness and removing silos can result in improved productivity, greater innovation, and ultimately greater success for the business. Gaming Analytics is helping us achieve this.”

By making data analysis easily accessible to everyone, employees from different departments are able to gain a better understanding of all areas of the business, which has helped to promote collaboration and the sharing of insights.

Customized dashboards: granular reports

Josh reports the benefits of the custom Downstream dashboard created by Gaming Analytics. He cites many benefits from the custom dashboard, including improved customer segmentation and personalization to increased revenue and enhanced guest experiences. 

By analyzing guest behavior at a granular level, Downstream can optimize their operations, make better decisions, and uncover new revenue opportunities. 

Furthermore, Gaming Analytics’ insights help Downstream create more efficient staffing levels, manage inventory, and allocate resources more effectively – creating a more enjoyable and seamless experience for customers, leading to increased satisfaction and repeat visits.

Josh lists examples of granular queries:

What were our top hundred coining guests last Friday and Saturday, segregated by ZIP code?

What is the most popular slot machine game during a specific time period, broken down by age and gender of the players?

Which areas of the slot floor have the highest traffic during peak hours, and how does that impact revenue for each area?

What is the optimal staffing level for each department during different times of the day, based on guest volume and other factors?

What types of food and beverage items are most frequently purchased by guests, and what is the correlation between those purchases and gaming activity?

Speed: everything moves quickly and efficiently when using Gaming Analytics

Faster than human

Downstream Casino adopted Artificial Intelligence (A.I.) technology to automate its data analysis process and to improve the accuracy and speed of its business insights. 

With Gaming Analytics, Downstream is able to replace the role of a data analyst by analyzing large volumes of data more efficiently, identifying patterns and trends, and producing reports and recommendations with high precision. 

The use of A.I. not only saves Downstream resources but also provides better and more insightful results than Analysts are able to deliver. 

Fast install time

“Gaming Analytics is a  great service, it’s at a good price, and the UI is so simple –  they make it easy for literally anyone to use it.”

Gaming Analytics successfully installed its A.I. platform at Downstream Casino within a remarkably short period of time. According to Josh Siler from Downstream, the product was launched within just three weeks, which is a testament to the speed and efficiency of Gaming Analytics’ installation process and customer support. 

Moreover, the custom dashboards were designed and installed within six weeks, which allowed Downstream Casino to begin utilizing the platform to analyze its data and gain business insights in a very short amount of time. 

The rapid installation and customization process further demonstrate the effectiveness and usability of Gaming Analytics’ A.I. platform in the casino industry.

Customer support 

You’ll get what you want, when you want it, as soon as you want it… if something’s not there that you’re looking for… you tell customer support and boom there it is!  Usually the same day! Gaming Analytics service is bar-none.” 

Josh says Gaming Analytics provides exceptional customer support. According to Josh, he was thoroughly impressed with the attitude and positive energy of the team at Gaming Analytics. He noted that working with numbers and analytics can be a narrow field, but the Gaming Analytics team appeared to genuinely enjoy their work and the structure of their company. Josh commended the team for always being helpful, positive, and a pleasure to work with. He went on to say that he couldn’t praise them enough for their exceptional customer support and the joy they brought to the collaboration. Overall, Josh was thrilled with his experience with Gaming Analytics and their outstanding team.

“I can’t sing them enough praises. They have been a joy to work with. To me, it just seems like they enjoy what they do. Of course, that comes as a part of it because numbers and analytics are a very narrow group. However, it would appear that they like the structure of the system of the company as well because their attitudes are great. They’re always positive, they’re always helpful. I mean, they’re just phenomenal.”


Downstream Casino Resort is owned and operated by the Quapaw Nation of Oklahoma. The Quapaw Leadership’s decision to build a truly upscale state-of-the-art Casino Resort in 2008 has proven to be the gem of the four states to this date.

Everything was done with the purpose of making a visit to Downstream a superb experience. The look and feel of the casino is influenced by the rich history of the Quapaw culture.

ABOUT Gaming Analytics

Voted Best Casino Analytics Software at G2E 2022. And Hot Hits award at G2E 2021 for top three favorite products. 

In 2022, Eilers & Krejcik and Gaming Analytics announced a strategic partnership to improve operators’ slot machine purchasing decisions – resulting in higher casino profits.

The partnership bridges Eilers & Krejcik data from more than 400 casinos with patented A.I. technology from Gaming Analytics which predicts player behavior and improves casino operations.

Gaming Analytics is recognized as the industry-leading technology for casino A.I.

Gaming Analytics is based in Palo Alto. Kiran Brahmandam is Founder and CEO.

For more info or answers to your questions about A.I. for casinos click here.

Media Contact