Michael Crooks joins Gaming Analytics as Director of Business Development Canada. Most recently, Michael headed sales across Canada for fourteen years with Light & Wonder. His experience with the Canadian gaming industry spans over 25 years. In his new role, he will bridge the gap between traditional casino operations and the innovative A.I. solutions of Gaming Analytics.
The move to A.I. by casino operators is becoming mainstream – and Gaming Analytics is leading the way. Recent milestones include Stations selecting Gaming Analytics as its A.I. partner.
The announcement by Stations was followed by the Eilers – Fantini G2E Vendor Survey 2023, which ranked Gaming Analytics as the Best Software Analytics Provider for the second consecutive year.

“We are excited to welcome Michael to the Gaming Analytics team. He will be instrumental in steering Gaming Analytics’ expansion into the Canadian market.” Kiran Brahmandam, CEO and Founder of Gaming Analytics
Recognized as the leading A.I. technology for and-based U.S. casinos, Gaming Analytics is perfectly positioned to expand north of the border — helping Operators in Canada make operations more efficient, increase the bottom line, and enhance the guest experience.

“I am excited to join Gaming Analytics at this pivotal time for the industry – as leading casino operators across the United States are embracing A.I. – it marks a shift in how casinos are enhancing the guest experience and increasing the bottom line. Being at the forefront of expanding this technology to Canada is inspiring.” Michael Crooks, Director of Business Development Canada, Gaming Analytics
About Gaming Analytics
Gaming Analytics, Inc. is a leader in artificial intelligence for the gaming industry, providing the simplicity of a search engine with the power of machine learning. The company was founded in 2017 and is headquartered in San Francisco, California.
Sales and Inquiries: Gaming Analytics

Steve Lambert
For more information about this partnership or to schedule interviews, please contact Steve Lambert
Media contact
Philip Beere
