Gaming Analytics is excited to announce a new strategic partnership with Granite State Gaming & Hospitality, bringing its A.I.-powered analytics platform to two of New Hampshire’s top gaming destinations: Lilac Club Casino in Rochester and Beach Club Casino in Hampton Beach.
This partnership will enable both casinos to deliver personalized guest experiences, improve loyalty program performance, and enhance floor operations through real-time data, predictive insights, and mobile-friendly tools.
“Our guests deserve the best experience possible—from the moment they walk in to their final hand of the night,” said Greg Carlin, CEO of Granite State Gaming & Hospitality. “By partnering with Gaming Analytics, we’re equipping teams at both Lilac Club and Beach Club with tools to truly understand and anticipate player preferences. This is about delivering smarter service, more engaging rewards, and creating entertainment destinations that feel personalized and unforgettable.”
With Gaming Analytics, Lilac and Beach Club Casinos will:
Lilac Club Casino, opened in March 2025, features over 200 gaming machines, 12 poker tables, live table games, and dining by The Briar Group. Beach Club Casino, set in the heart of Hampton Beach, offers a mix of gaming excitement and coastal charm, making it a favorite among locals and seasonal visitors.
“Our partnership with Granite enables teams to use real-time data where it matters most — marketing, player development, and on-the-floor decision-making. We’re proud for our A.I. partnership with Granite State Gaming & Hospitality.” Kiran Brahmandam, Founder & CEO of Gaming Analytics
The rollout of Gaming Analytics will begin this summer, with enhancements coming to both properties’ loyalty programs, campaign management, and player service operations.
About Granite State Gaming & Hospitality
Granite State Gaming & Hospitality, a subsidiary of G2 Gaming, operates Lilac Club Casino and Beach Club Casino in New Hampshire. With a focus on charitable gaming, entertainment, and local impact, the company blends hospitality and community-driven innovation to create venues that give back to the Granite State.
Learn more at www.lilacclubcasino.com.
About Gaming Analytics
Gaming Analytics is the leading A.I. platform for casino operators — making complex data easy to use. The platform powers marketing, player development, operations, and security teams with real-time insights, fraud alerts, revenue forecasts, and a mobile-first interface. Trusted by top-tier properties nationwide, Gaming Analytics helps teams move from reactive to predictive decision-making.
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Steve Lambert
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