After extensive vetting of the competition, Meruelo Gaming selects Gaming Analytics, in a move that will improve customer service and make player-behavior data easily accessible.

With the adoption of Gaming Analytics, Meruelo Gaming anticipates improved operations, including: improved customer service, reduced payroll, a reduction in man-hours, maximizing slot floor and machine performance, and identifying player trends that include incline, decline, high-risk, and churn.

These improvements made possible by the Gaming Analytics patented platform, which makes gaming data easy to search and analyze.

Christopher Abraham, SVP of Marketing at Grand Sierra Resort, said: “We’re excited to welcome Gaming Analytics to our array of technology solutions. The platform was recommended by our industry counterparts for its accuracy and timeliness in the creation of custom and predictive analytics.

With Gaming Analytics, casino floor information and player behavior is available in real-time, with easy-to-use queries and dashboards. Furthermore, the Gaming Analytics platform is intuitive, suggesting searches based on a user queries.

Kiran Brahmandam, CEO of Gaming Analytics, states, “We are on a mission to make searching gaming data as easy as using Google. It is an honor to be selected by SAHARA Las Vegas and their sister property, Grand Sierra Resort in Reno.”

Getting started with Gaming Analytics is a relatively quick process, with 3 – 5 weeks of onboarding. The platform is intuitive; making data that could take hours or days to produce, available in just minutes.

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