IGA 2026 • San Diego

How to Escape the
Free Play Trap
Without Losing
Customers

Gaming Analytics CEO Kiran Brahmandam presents a focused
25-minute session on reducing free play waste, identifying abuse
patterns, and improving reinvestment strategy with a more
precise, data-driven approach.

Thursday, April 2
1:00 – 1:25 p.m.
Tribal Leaders Lounge
Booth 1406
Visit Us at Booth 1406
Session Details
About the session

A practical session on free play strategy

Free play remains one of the most important — and most misunderstood — levers in casino marketing. This session focuses on why many traditional free play programs underperform, and what operators can do next.

Kiran Brahmandam will outline how legacy approaches built around fixed lifecycle definitions, static segmentation, and broad assumptions about player value create waste inside a casino’s reinvestment strategy.

The session is designed for operators who want a sharper way to evaluate free play, separate real customer value from noise, and take a more disciplined approach to offer strategy.

Gaming Analytics will also be available at Booth 1406 throughout IGA for teams who want to continue the conversation.

Session details

Session
How to Escape the Free Play Trap Without Losing Customers
Speaker
Kiran Brahmandam, CEO, Gaming Analytics
Date
Thursday, April 2
Time
1:00 p.m. – 1:25 p.m.
Location
Tribal Leaders Lounge
Meet GA
Booth 1406
What you'll learn

Built around business impact and operational clarity

Four concrete areas the session addresses — with a practical framework operators can
act on immediately.

01

Where traditional free play logic
breaks down
Why fixed lifecycle rules, overreliance on ADT, and static segmentation often distort reinvestment decisions.

02

How to identify waste and abuse
patterns
What operators should look for when free play redemption behavior does not align with real value creation.

03

How to move toward sharper player
valuation
How AI-driven segmentation and dynamic evaluation can support cleaner offer strategy and stronger discipline.

04

What a practical first 90 days can
look like
A measured path for operators who want to test change without disrupting player relationships.
Presenter

Kiran Brahmandam

Kiran Brahmandam is CEO of Gaming Analytics. His work centers on helping casino operators improve decision-making through AI, predictive analytics, and operational intelligence.

At IGA, he will present a practical framework for reducing free play waste while protecting customer value and improving reinvestment discipline.

"Free play is too important to run on outdated assumptions."

At IGA 2026

Meet Gaming Analytics at Booth 1406

Attend the session, then visit us at Booth 1406 to continue the conversation with the Gaming Analytics team.

Visit Us at Booth 1406