After researching casino A.I. solutions, Ocean Casino selected Gaming Analytics for its industry-leading, patented technology – designed specifically for the casino industry.
Pete Masarone is Director of Slots at Ocean Casino. He is tasked with overseeing staff, scheduling shifts, ensuring compliance with regulations and policies, and developing and implementing marketing and promotional strategies.
He is challenged with attracting customers to slot machines and increasing revenue, monitoring and managing the inventory of slot machines, and ensuring the machines are properly maintained and serviced. He collaborates with vendors and suppliers to negotiate contracts and ensure that the casino is receiving competitive pricing and high-performing cabinets and services.
Moreover, he is in charge of analyzing data and trends related to slot machine performance, such as win/loss percentages, payout rates, and customer behavior, which is used to make informed business decisions and optimize revenue.
The latter was consuming valuable time; Pete described it as a “pain point.” He says creating slot floor performance and analysis reports required more than 20 hours monthly, or 240 hours annually (the equivalent of six work weeks).
There had to be a better way.
Efficiency and Time-saving Benefits of Gaming Analytics (GA)
Gaming Analytics leverages advanced analytics and machine learning to provide insights and machine recommendations, helping casinos optimize their operations and maximize revenue.
The Old Way vs. The New Way: Data Analysis Made Easy
Before Gaming Analytics, Pete had to manually run reports, with what he describes as, “having to merge all kinds of files together.” He reports the manual process required Excel, multiple files, merging files, and some guesswork.
He reserved this mundane task for the end of the month, which means reports were not in real-time – Pete says delaying valuable information about Ocean’s business posed a risk, which included:
- Missed opportunities: Delayed data and reports sometimes result in missed opportunities, delayed decision-making, late response to customer needs, and overlooking player trends.
- Inaccurate insights: Outdated data leads to inaccurate insights, which can result in less informed decisions, increased costs, and reduced efficiency.
- Competitive disadvantage: In today’s fast-paced business environment, delays in data analysis can lead to a competitive disadvantage, as competitors who are able to access and analyze data more quickly can make faster and more informed decisions.
Running Ocean’s reports the old way, consumed approximately 20 hours monthly. This manual process – and countless hours – has been replaced with a simple click of a button, instant reports, and near 100% accuracy – thanks to Gaming Analytics and its casino A.I. patented technology.
The new way: Personal Time-savings, Instant Reports, and Improved Decision Making
Pete no longer has to wait for key insights and answers. With Gaming Analytics he gets the answers he needs to make the most informed business decisions – instantly.
Better-informed decisions result in better slot machine selection and improved vendor communication.
- Real-time insights: Gaming Analytics analyzes data in real-time, providing Ocean with up-to-the-minute insights that help inform decision-making and identify trends and opportunities as they emerge.
- Automation: Gaming Analytics automates routine tasks, freeing Pete up to focus on higher-value tasks, and reducing the potential risk of errors that may result from manual data entry and analysis. Human error is replaced with machine learning and data science – resulting in accuracy.
By leveraging the advanced features of Gaming Analytics and its machine learning capabilities, Pete and Ocean Casino can optimize slot machine selection, improve operations, and drive more revenue from marketing efforts.
Also, Gaming Analytics helps casinos better manage promotions and marketing efforts – providing insights into which promotions and offers are most effective in driving player behavior, allowing casinos to optimize their marketing spend and drive more revenue.
Improved Vendor Relationships and Communication
It is reported that Gaming Analytics improves vendor relationships for casinos, and helps with slot machine purchasing decisions:
- Data-driven decision-making: Gaming Analytics helps casinos make data-driven decisions about slot machine purchases, taking into account factors such as player preferences, machine performance, and revenue potential. By using A.I. to analyze this data, casinos can make more informed decisions about machine purchasing and work more closely with vendors to ensure machine selection is based on the ones that provide the best return on investment.
- Predictive maintenance: Gaming Analytics can monitor the performance of slot machines in real time, identifying potential issues before they become major problems. This can help casinos work more closely with vendors to address maintenance needs, ensuring machines are always in top condition with minimized downtime.
- Personalization: Gaming Analytics can personalize the gaming experience, tailoring the selection of slot machines to individual preferences, which increases the likelihood of repeat business. By working closely with vendors to identify the types of machines that are most popular with different player segments, casinos can offer a more engaging and enjoyable gaming experience that keeps guests coming back.
Many casinos report Gaming Analytics helps build stronger relationships with vendors by providing a data-driven approach to slot machine purchasing decisions, improving machine performance, and minimizing downtime; creating a more personalized and engaging gaming experience for players.
Gaming Analytics A.I. Dashboard and Reports
Pete reports data in real-time has made his job easier, freed up valuable time, and bridged communication between departments and management.
Gaming Analytics creates easy-to-use, one-click, customized dashboards based on the specific needs of Ocean. Several dashboards are Pete’s go-to:
- Player Lifetime Value Dashboard: This dashboard provides insights into the long-term value of each player, including their average bet, lifetime spend, and how frequently they visit the casino – unique marketing and promotional offers are sent based on player behavior.
- Slot Machine Performance Projection: This dashboard provides projections for the performance of Ocean’s slot machines over time, based on historical data and trends. By using A.I. to analyze this data, machines are identified for purchasing or removing from the floor.
- Player Segmentation: This dashboard segments Ocean’s guests into different groups based on factors such as age, gender, and playing habits. By understanding the different player segments, Pete can tailor the selection of slot machines and marketing efforts to each group, improving player engagement and loyalty.
- Slot Machine Profitability Analysis: This dashboard provides insights into the profitability of each slot machine, taking into account factors such as the machine’s cost, maintenance needs, and player engagement. By analyzing this data, Pete can identify which machines are generating the most profit and make informed decisions about which machines to purchase and how to allocate resources.
- Revenue and Profitability: This dashboard provides insights into the financial performance of the casino’s slot machines, including revenue, profitability, and return on investment (ROI). It tracks performance over time, allowing Pete to identify trends and opportunities for improvement.
- Player Behavior: This dashboard provides insights into player behavior, including which machines are most popular, how long players are playing, and how much they are betting. It also tracks player demographics, allowing Pete to tailor the selection of slot machines to different player segments.
- Maintenance and Performance: This dashboard tracks the performance of Ocean’s slot machines in real time, providing alerts for potential maintenance issues and tracking machine downtime. It also tracks the performance of individual machines, allowing Pete to identify which machines are performing well and which ones may need to be replaced.
Full-Circle: The Gaming Analytics Team and Customer Support
Pete says Gaming Analytics customer support is unlike anything he has experienced in the casino industry. He says most job tickets are addressed same-day, or within hours.
Pete reports he is impressed with how Gaming Analytics is constantly improving the product and suggesting dashboards we can benefit from.
Moving forward, Ocean plans to implement the A.I. technology into other departments, including player development and marketing.
ABOUT Gaming Analytics
In 2022, Eilers & Krejcik and Gaming Analytics announced a strategic partnership to improve operators’ slot machine purchasing decisions – resulting in higher casino profits.
The partnership bridges Eilers & Krejcik data from more than 400 casinos with patented A.I. technology from Gaming Analytics which predicts player behavior and improves casino operations.
Gaming Analytics is recognized as the industry-leading technology for casino A.I.
Gaming Analytics is based in Palo Alto. Kiran Brahmandam is Founder and CEO.
For more info or answers to your questions about A.I. for casinos click here.
About Ocean Casino Resort
Ocean Casino Resort is a popular beachfront resort and casino located in Atlantic City, New Jersey. The resort offers a wide range of amenities and attractions, including luxury accommodations, dining options, shopping, and a state-of-the-art casino.
One of the main features of Ocean Casino Resort is its expansive casino floor, which features over 130,000 square feet of gaming space. Guests can choose from a variety of table games, such as blackjack, craps, and roulette, as well as a wide selection of slot machines and video poker games.
In addition to its gaming offerings, Ocean Casino Resort also boasts a number of high-end restaurants and bars. For those looking to unwind and relax, Ocean Casino Resort has a full-service spa, complete with a variety of treatments and services. The resort’s fitness center is also well-equipped, featuring a range of cardio and weight training equipment.
Accommodations at Ocean Casino Resort are also top-notch, with over 1,400 guest rooms and suites available.
Ocean Casino Resort is also conveniently located near a number of popular Atlantic City attractions, including the iconic Steel Pier amusement park and the Boardwalk, which offers miles of shopping, dining, and entertainment options.