AI has replaced the tedious task of constantly moving machines around. By removing tedious physical labor, it allows for analytical and soft skills to be developed.
Gulfstream Park is improving operations, marketing, analysis, and decision-making by using Gaming Analytics, the most innovative AI platform for casinos.
Benefits of Casino AI and Gaming Analytics → expectations exceeded
Gaming Analytics industry leading AI platform for casinos improves slot floor design, casino operations, and running reports — which take seconds instead of days or weeks.
Additional benefits are unintended and extend beyond the casino floor; including improved employee relationships and better communication.
There is a misperception that casino AI replaces jobs. It doesn’t, instead it redefines jobs. Gaming Analytics customer, Lisa Siples, Director of Slots at Gulfstream Casino, reports by using Gaming Analytics the Slot Technician’s role has shifted — for the better.
How?
It begins with AI-driven, smarter slot floor design, and replacing guesswork with machine-learning.
Optimizing the slot floor with ideal machine placement
Before Gaming Analytics, Siples and her team would manually move machines, testing different locations; the process was part guesswork and part data analysis. The data analysis depended on running the right report, which sometimes took days.
This guesswork was removed, thank to Gaming Analytics. Our industry leading AI platform gives Siples and Slot Directors instant information that includes:
- Identifying best machine by a vendor.
- Determining which machines perform best, broken down by player behavior and exact location.
- Improving machine section.
- Expediting machine performance review, leading to faster and more impactful floor changes.
- Saving labor and saving time by eliminating guesswork and unnecessary moving of machines.
The efficiencies resulting from the use of Gaming Analytics, have boosted casino profits and improved employee relations. Let’s take a closer look at the latter.
The Slot Technician’s Role – redefined – for the better
Siples says by incorporating Gaming Analytics, the Slot Technicians’ morale is higher, leading to greater job satisfaction and a greater sense of purpose.
AI has replaced the tedious task of constantly moving machines around. By removing tedious physical labor, it allows for analytical and soft skills to be developed.
With less time spent moving machines, slot technicians have more time to perform preventative maintenance, engage in guest relations, train on new products, and support floor staff. With more time for preventative maintenance, there is less machine downtime due to malfunction. With more time for guest relations, casino guests feel appreciation — resulting in happier customers.
Improved Relations: with staff, upper-management, and vendors
Before Gaming Analytics, Siples spent much of her day analyzing data and exploring ways to make the slot floor more profitable. The task of analyzing data has been replaced with AI. Plus, with AI the reports are more accurate than manual data analysis, and the results take just seconds. With less time stuck behind a computer and analyzing data, Siples results further benefits:
- Siples reports improved employee relations, the result of less time behind the computer and more time on the floor to focus on team building and leadership. No longer is she “selling an idea” on where to position a machine based on a hunch. Her staff appreciates the precision AI provides when guiding the next machine move.
- The information from the reports is shared with vendors. This transparency gives the vendor a basis for how and why decisions are made for the Gulfstream slot floor. Siples reports this objectivity and transparency is best for vendor relations.
- Executive Reporting: Gaming Analytics allows for executive reporting that is instant, detailed, easily accessible, and accurate. This leads to making business decisions with greater confidence and without the guesswork before Gaming Analytics.
Key takeaways
🔷 Before Gaming Analytics, decision-making required countless hours of analyzing data, utilizing Tableau and Excel, studying reports, and physically moving machines around, analyzing performance, and some guesswork – it was a constant cycle of trial and error. Sometimes, the necessary information proved elusive or took days or weeks to uncover.
🔷 With Gaming Analytics, benefits include improved slot floor design, greater efficiency, reports that take seconds instead of days or weeks, improved employee relationships, and more targeted marketing campaigns resulting in greater ROI.
🔷 The Gaming Analytics AI-platform results in payroll savings, These savings are reallocated into specialized staff training, more robust employee incentives/merit rewards, and investment in additional tools to increase slot floor efficiency.
🔷 Reports are cloud-based, which means easy access to information during executive meetings. This leads to more efficient decision-making, without delays. Data is stored securely and encrypted.
🔷 Gaming Analytics, Inc. is a leader in artificial intelligence for the gaming industry, providing the simplicity of a search engine with the power of machine learning. The company was founded in 2017 by Kiran Brahmandam and is headquartered in San Francisco, California.
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